DC Lottery is proud to offer these services to its retailers. “Every time a store makeover or refresh is completed, it is deemed a success because DC Lottery branding was enhanced and elevated, and retail partners were provided with best-in-class service to help support their business,” says Chief Operating Officer Eugene Vlasenko.

Of course, sales are key, and makeovers have helped with that too. DC Lottery and its vendor partner, Vital Services Corporation, have successfully executed this program for approximately 10 years, and it’s clear that makeovers positively impact sales. In each of the program years, when analyzing sales for the group of licensed retail stores in aggregate that received makeovers, DC Lottery experiences a year-over-year sales increase across those stores.